H&M: Go Gold, an exclusive capsule collection inspired by the Swedish Olympic outfits

To celebrate the looks designed by H&M in collaboration with the Swedish Winter Olympic Team for Sochi 2014, H&M Sport has created a capsule collection inspired by the Swedish Olympic Team’s outfits. The collection includes useable sports garments and casual separates, perfect for layering. Select pieces from the assortment have also been tested for performance by the Swedish Olympic team.
Functionality is key to the capsule, where the performance of each garment is integral to its style. Pieces include highly packable, lightweight down jackets; breathable, running outerwear; and quick-drying base layers. Also offered is a reversible down jacket with a rounded silhouette for women, and a sporty, down-filled update of the classic pilot jacket for men. In addition to clothing, accessories include sneakers, backpacks and sunglasses.
“The Go Gold collection is the chance for our customers to get the Olympian look, inspired by the outfits created by H&M in collaboration with the Swedish Olympic Team. The pieces are not just functional, they’re fashionable too – the perfect assortment for winter sports,” says Ann-Sofie Johansson, Creative Head of Design.
“The athletes of the Swedish Olympic Team are really excited about the H&M outfits for Sochi 2014 – both for their functionality and their style. It’s great to share the Olympic look with fans through the Go Gold collection at H&M Sport, and it was fun to contribute with our input during the design process,” says Swedish swimmer and Olympic medalist Therese Alshammar.