Alt-J premiere provocative new video for Pusher

Today, alt-J premiere the video for Pusher – the latest track to be lifted from their critically acclaimed album This Is All Yours.

Created by renowned collective Division Paris and directed by Thomas Rhazi, the video focuses on a man trying to speak louder to an uninformed society, addressing both freedom of choice, and love and hate.

The concept was imagined by frontman Joe Newman and director Thomas Rhazi. Thomas says: “The original idea was Joe's one. It was about a guy breaking his neck in a very poetic way. We spoke about the British Speaker’s Corners – all those men and women in the late 70’s preaching for their own reasons and beliefs. I wanted this film to be very humanist and as deep and simple as it could be.”

The message that alt-J and Thomas have created is both penetrating and thought provoking: “The hero does the most excessive act because he can’t do anything else – shaking up people’s minds in those dark and sad times”, says Thomas.

alt-J are nominated for two awards at the BRITs 2015: British Group and British Album for their second number one selling LP This Is All Yours, which was also nominated for Best Alternative Music Album at the 2015 Grammy Awards. The nominations follow the three they received at the BRIT Awards 2013: British Breakthrough Act, British Group of the Year and British Album for their debut, An Awesome Wave, which also won the 2012 Mercury Music Prize and received the 2013 Ivor Novello Album Award.

This Is All Yours debuted at number one in the official UK album charts and number four on the US Billboard 200 upon release in September, and has sold in excess of half a million copies. The album contains the singles Every Other Freckle, Left Hand Free and Hunger Of The Pine, and is available to stream and buy in CD, digital and double-vinyl editions. 

Listen to This Is All Yours via Spotify: http://spoti.fi/altJ

Praise for This Is All Yours

“None of it is easy. But all of it is stunning” - Album of the Week, Sunday Times Culture

"One of the albums of the year" 5* Evening Standard

“This sumptuous riddle of a record is a celebration of everything but normality” - 4*, Q magazine

“An outlandish delight” - 4* The Times

“sublime hook and textures… a beautifully challenging labyrinth of sound” - 4*, The Guardian

“An assured and strange album from a highly intriguing and inventive outfit” - 4*, MOJO

“A lovely album - inventive, seductive and dazzling" - 4* Daily Telegraph

“Behind every batshit idea is a wealth of beauty. They’ve struck gold second time around” - 4*, DIY

“Complements their ingenious genre infusions with a new swagger” - 4* Mail on Sunday

“It engulfs you like a deep forest; alt-J mk.II is an impressive expansion” - 8/10, NM