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Jonty Skrufff Joins Russia’s Sochi Winter Music Conference


Skrufff Media chief Jonty Skrufff has teamed up with Sochi Winter Music Conference (SWMC) to become a moderator and European representative for the fast growing Russian nightlife and networking event.

The Berlin based British DJ/ producer and Amsterdam Dance Event consultant will be helping SWMC to expand its international programme, developing panel concepts and selecting speakers for the annual mid-winter conference.

“I attended SWMC this year and as well as enjoying the parties and social side enormously was most impressed with the organisation and in particular the enthusiasm of delegates,” said Jonty.

“I’m delighted to be joining the SWMC team and will be doing my best to help internationalise what’s already a superb networking event for anyone involved in doing business in Russian nightlife.”

300 delegates and 1,300 guests attended the very first SWMC in 2005, with numbers swelling to 1 500 delegates, and 7,500 guest this February, attracted by its three days and nights of panels and seminars and parties throughout the Black Sea resort.

The city itself is renowned amongst Russians for being the country’s most celebrated and chic holiday resorts, blessed with an unusually mild Mediterranean winter. It’s also rapidly becoming even more recognised for its status as the new home of the Russian Grand Prix and the Winter Olympics, both of which take place in 2014.

“More and more Russian producers and DJs are crossing over internationally and the nightlife scene there already rivals and surpasses many other countries,” Jonty continued.

“I DJed in Moscow in April for the first time and was blown away by the atmosphere and sheer qualities of the clubs,” said Jonty. “Somewhere like Arma 17, for example, is as good a superclub as Berghain in Berlin, if not better, and is certainly far superior to anything the UK has to offer. And it’s just one of several in the city attracting thousands of revelers.”

“There’s enormous potential for both the Russian scene and SWMC to develop more domestically and internationally and I’ll be doing my best to help facilitate that process.”

Sochi Winter Music Conference 2012 happens in February 2012: more details to follow shortly. (SWMC 2011 site) (Cadenza @ Arma 17, Youtube)

Seb Mortimer (

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