Jeremy Scott is coming to Prague

 
 
It’s official - adidas Originals has confirmed Jeremy Scott will be coming to Prague and presenting live the adidias Originals by Jeremy Scott Fall-Winter 2011 collection at Designblok Dreft Fashion Week ‘11 next week.
 
The world-renowned designer and style icon will put the flag on Prague’s fashion map at Designblok ´11 next week, the annual week-long fashion and design exhibition.  Following his widely acclaimed design collaboration with adidas Originals, the new adidas Originals by Jeremy Scott Fall-Winter 2011 collection will be presented live by Jeremy Scott himself during the event. The collection features Jeremy’s signature design features inspired by urban jungle and military.
 
Jeremy Scott’s designs are loved by some of the world’s biggest celebrities including Madonna, Rhianna, Katy Perry and Lady GaGa – and rarely does a high profile fashion magazine not feature his collections.  He also has big fans within the adidas Originals family, such as Dara Rolins, Nightwork and DJ Rockstar.  For the first time ever, he will be bringing the fashion spotlight to Prague, and will take part in a series of events from 4-8th October, all hosted by adidas Originals.
 
An adidas Originals spokesperson said: “We cannot tell you how excited we are that Jeremy Scott will be here in Prague – we’re counting down the days, and so are the thousands of fans on Facebook.  
 
“For people to be able to see Jeremy Scott while choosing their own item is a fantastic opportunity, and will be one to remember forever.  We’re really delighted that we can help to bring the best designers in the world to the Czech Republic, through our design collaborations, and we’re looking forward to everyone celebrating his stay with us, too.”
 
 
Fying Agenda
 
Tuesday 4th October 
For the first time ever, adidas Originals will unveil its design installation created by design duo Roman Vrtiška and Vladimír Žák in the  Superstudio of Designblok (Sweerts – Šporkovský Palác, Hybernská 5, Prague 1).  The installation will be on display from October 4th – 9th, 2011. 
 
Wednesday 5th October
Jeremy Scott will appear as a special guest at the Designblok Dreft Fashion Week ‘11 official press conference, from 2pm.  
 
 
 
 
Friday 7th October  
In addition to hosting Jeremy, adidas Originals will showcase its regular collections, including its Denim Fall-Winter 2011 collection on the catwalk.  From 4pm, the collection will be exclusively showcased in Designblok - Obecni Dum, Republiky 5, Praha. 
 
Come and look, touch, feel and smell adidas Originals by Jeremy Scott Fall-Winter 2011 collection for yourself at this exclusive fashion night, hosted by Jeremy Scott and packed with local celebrities and designers.  There will also be a sneak preview of the adidas Originals by Jeremy Scott Spring-Summer 2012 collection.  The party will kick off at 10pm until late, in the Pasaz Ceske narodni banky in Na Prikope 28, Praha 1. 
 
Saturday 8th October
Finally, it’s time to see, try and buy – with Jeremy Scott himself!  Come to the store on Jungmannova 34, Praha from 2.30pm, to meet Jeremy Scott and other local celebrity guests who are already part of the adidas Originals family.  There are also some very cool surprise performances to be seen.